thePlatform Aims to Simplify Web Video

Content Dam Btr Migrated 2012 06 Theplatform Mpxessentials
Theplatform Mpxessentials 300x180Comcast (NASDAQ:CMCSA) subsidiary thePlatform, a white-label video publishing company, is launching mpx Essentials, designed to publish and distribute video on the Web. The cloud-based platform is a simplified and more affordable version of thePlatform's mpx system and is geared toward mid-sized businesses or agencies.

It's designed to let organizations upload, store, and distribute videos to their own Web sites, other sites, mobile phones, tablets, and more. It provides a Web-based console for managing video, customizable video players, and video playlists.

Features include a Web-based console, increased video views, custom video player designs, playback across devices, and 24/7 customer support and CDN services for storage and multi-bitrate streaming.
More in Video