Digital Nirvana upgrades ad insertion monitoring

Digital Nirvana has upgraded its MonitorIQ broadcast monitoring and compliance logging platform. A new Digital Program Monitoring application in MonitorIQ 6.1 gives users ...

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Digital Nirvana has upgraded its MonitorIQ broadcast monitoring and compliance logging platform. A new Digital Program Monitoring application in MonitorIQ 6.1 gives users visibility into SCTE 35/104 messages for more effective resolution of digital program insertion (DPI) issues and better control over advertising insertions in a variety of streaming video environments.

"MonitorIQ 6.1 incorporates powerful new features and capabilities that take compliance monitoring and advertising optimization to a new level," said Russell Wise, senior vice president of sales and marketing for Digital Nirvana. "The platform's new Digital Program Monitoring application simplifies the monitoring of content and SCTE 104/35-based metadata to ensure DPI messages were inserted correctly. We monitor the presence of markers that allow the ad to be inserted, which provides our users better control in existing and new streaming environments. Thanks to these and other enhancements in MonitorIQ 6.1, broadcasters are better prepared than ever to identify, resolve, and document critical issues and, in turn, meet their regulatory, compliance, licensing, and advertising requirements."

The Digital Program Monitoring application within MonitorIQ 6.1 is designed to enable the monitoring, logging, and frame-accurate display of content along with SCTE 35/104-based metadata to determine if DPI messages were conveyed properly. Human-readable SCTE 35/104 message information provides the user with the information necessary to examine SCTE 35/104 issues, and even download specific triggers. Within the application's Viewer page, users can compare two different points in the video delivery chain for the same channel to ensure SCTE messages are not getting dropped during any conversion/encoding process.

The platform also integrates with Digital Nirvana's Media Services Portal, a suite of self-service tools that provides AI-based cloud microservices for closed caption generation, caption quality assessment, caption realignment, and video intelligence for objects, ads, logos, and facial recognition. MonitorIQ 6.1 also combines cloud services and cloud storage with on-premises compliance recording and is designed to run in on-premises, cloud, and hybrid environments.        

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