Imagine Communications announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by Amazon Web Services (AWS). The cloud-based, cross-platform managed service features simplified browser-based management, without requiring local equipment and hosting. Imagine is collaborating with MOBITV to incorporate content monetization capabilities into live connected TV and OTT video services, to eventually include VOD and cloud DVR.
"Video delivery business models have been turned upside down, and distributors need every edge they can get to continue offering robust, profitable services," said David Heppe, commercial general manager for Imagine Communications. "Our OTT Monetization Service removes many of the heavy lifts that come with installing, operationalizing and updating next-gen ad tech. Especially as our customers pursue new business models in a hyper-competitive video delivery ecosystem, our focus with this new offering is to free them to focus on overcoming market challenges."
Video distributors can deploy Imagine OTT Monetization Service to support dynamic ad insertion  for linear and OTT services with hosting, management, monitoring and updates all provided by Imagine. The service capitalizes on the scalability, redundancy and security offered by AWS and capabilities of AWS Media Services, initially including AWS Elemental MediaConvert. OTT Monetization Service is intended to eliminate complexities of video providers' on-premises ad systems, including support for multiple ADS vendors, client players and video formats, as well as the need to dynamically scale for peak demand.
"Our customers rely on us to deliver broadcast-quality video to connected devices, and having a seamless DAI function that supports enhanced monetization is a critical enabler," said Bill Routt, president for MOBITV. "The team at Imagine has delivered a highly reliable, feature-rich OTT monetization service that can drive revenue for the offerings we enable, and we look forward to growing our services and opportunities together."
Imagine's OTT Monetization Service is being demonstrated at IBC2019.