Synamedia has appointed Scott Kewley as VP of advanced advertising and data products. Kewley will lead Synamedia's addressable advertising and data monetization business, building on the company's collaboration with Sky on the development of the AdSmart personalized ad targeting platform.
Kewley joins Synamedia from UK OTT video aggregator TVPlayer. Before that he worked for BBC Studios, Liberty Global and Walt Disney.
"Our track record with customers, strong vision and growth ambitions continue to attract the crème de la crème - and Scott is no exception. His impressive media and entertainment industry pedigree makes him the perfect candidate to lead our addressable advertising and data monetization team - and help our customers to harness the power of data and real-time video analytics to unlock new revenue streams," said Jean-Marc Racine, chief product officer at Synamedia.
"As a technology innovator in addressable advertising, Synamedia is perfectly placed to support the growing demand from video service providers for data-driven analytics and insights that open up new revenue opportunities," said Kewley. "I look forward to joining the team to continue building out Synamedia's strategy and product proposition in this important area. We are committed to helping our customers to realize their growth ambitions in a world of infinite entertainment."
