At IBC2019 in Amsterdam, Viaccess-Orca will showcase anti-piracy services, as well as targeted advertising and TV platform solutions for digital TV and over-the-top (OTT) video.
At IBC2019, VO will demonstrate its new Anti-Piracy Center, a set of security services to enable operators to fight piracy by assessing security, monitoring threats, identifying the source of piracy, and taking counteractions.
Anti-Piracy Center is a managed service intended to combat piracy of premium content restreaming. From its operating center, VO monitors and prevents pirates from hacking the content distribution chain, starting with the service delivery platform to the end-user device. The Anti-Piracy Center provides device assessment, dynamic watermarking developed in collaboration with b<>com, an intrusion detection system, and password-sharing identification based on AI and data analytics.
Viaccess-Orca will also showcase its hosted and managed TV platform at IBC2019, including how operators can personalize content and advertising for VOD services. The TVaaS platform is designed to let operators manage, publish, personalize, and monetize content on multiple devices across any network. The solution includes:
A service-delivery platform with content protection and DRM capabilities
The VO secure video player, a multiplatform player integrated with major DRMs for premium VOD and live content for OTT platforms
Off-the-shelf, customizable white-label TV apps
Out-of-the-box analytics dashboards for marketing
A search-analysis tool for optimized content rights acquisition
TV-specific customer churn predictive modeling and multifactor analysis
The company will also show its targeted advertising solution in collaboration with its programmatic advertising partner, SMART. A demo will show how the solution enables household-level targeting on operator-controlled devices (including in a multicast environment) as well as TV viewership data monetization through integration with the programmatic ad ecosystem.
