WOW! to connect minor league baseball team

The Rocket City Trash Pandas Minor League Baseball team and WOW! (NYSE:WOW) have announced a long-term services and marketing partnership to provide the team's ...

Biz Services

The Rocket City Trash Pandas Minor League Baseball team and WOW! (NYSE:WOW)have announced a long-term services and marketing partnership to provide the team's stadium with WOW!'s voice, data and Internet services, and also supporting the Trash Pandas as a corporate sponsor.

With the agreement, WOW! will be the exclusive provider of voice, data, and Internet services in the Trash Pandas' new stadium, scheduled to open in 2020 in Madison, AL. Among the services, WOW! will provide 5 Gbps Internet speeds to support stadium-wide WiFi, voice services to the administrative offices, and dedicated Internet for internal use.

"We are excited to be partnering with WOW! and to add this high-speed Internet experience for our fans," said Trash Pandas President/CEO Ralph Nelson. "This will make our fans' in-game online experience second to none in Minor League Baseball. The technology provided by WOW! will also help the Trash Pandas provide an unprecedented customer experience through food, beverage, retail and ticketing support."

WOW! and the Trash Pandas have also entered into a long-term sponsorship deal where WOW! will serve as the exclusive telecommunications marketing partner for the Trash Pandas. In the sponsorship, the Trash Pandas and WOW! will work together to support and sponsor educational and military programs offered by the Trash Pandas throughout multiple seasons.

"Madison residents will soon be introduced to a new, state-of-the-art stadium equipped with WOW!'s fastest Internet speeds," said Lana Frank, vice president of marketing at WOW!. "WOW! is proud to be an inaugural sponsor of the newest MiLB franchise, the Rocket City Trash Pandas."

WOW! is also the exclusive Internet, cable and phone provider for Town Madison, a new planned urban community that is home to the Trash Panda's stadium.

The Trash Pandas will open their inaugural season next year with their home debut set for April 15.        

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