Charter, comScore Ink Viewership Data Deal

comScore announced an agreement with Charter Communications (NASDAQ:CHTR) to expand its integration of Charter's aggregated and ...

Charter pumping $1 billion into biz fiber net
Charter pumping $1 billion into biz fiber net

comScore announced an agreement with Charter Communications (NASDAQ:CHTR) to expand its integration of Charter's aggregated and anonymized TV data from all U.S. markets into comScore's TV measurement service. The expansion includes all Charter Spectrum markets added from its transactions with Time Warner Cable and Bright House Networks, as well as viewing information from Charter's multiscreen Spectrum TV Everywhere application. The expanded footprint will encompass all Charter Spectrum markets, including New York and Los Angeles.

With the addition of these new markets, comScore's passive TV measurement services will cover more than 35 million homes and 75 million televisions. With the inclusion of viewing information from Charter's Spectrum TV Everywhere application, comScore continues to expand its cross-platform measurement solutions.

"This expansion cements our ongoing relationship with Charter and continues to allow comScore to help our advertising industry clients make more informed decisions," said comScore's Chief Executive Officer Gian Fulgoni.

In May, comScore introduced comScore OTT Intelligence, a syndicated service to measure U.S. household viewing of over-the-top (OTT) content on TV screens.

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