Adobe Upgrades TV Everywhere System

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Adobe Adobepass 300x180Adobe is introducing version 2.0 of its Adobe Pass, a key component of the company's Project Primetime for TV Everywhere services, and which was tested during the 2012 Olympic Games in London.

Version 2.0 includes support for auto-authentication, which is designed to enable automatic recognition and authentication of customers who receive both their TV and Internet service from the same provider.

A new free preview feature offers consumers temporary access to premium TV content online for a pre-determined amount of time. It's intended to give consumers instant access to content without having to wait until the user credentials are verified. Coming this fall, a new API is designed to enable content providers to integrate authentication within native applications from virtually any connected device.
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