Anvato Aims to Block Ad Blocking

Anvato says ad blocking technology presents little risk to customers of its Media Content Platform (MCP) technology because of its dynamic ...

Anvato
Anvato

AnvatoAnvatoAnvato says ad blocking technology presents little risk to customers of its Media Content Platform (MCP) technology because of its dynamic server-side ad insertion, which has been available for more than two years.

Some video producers estimate that up to one-third of their streams never reach their audience today. Analysts indicate that ad blockers could cost publishers $25 billion in 2016 for both display and video advertising. Globally, more than 200 million devices are expected to use ad blockers, an estimated 40% growth from the past year. Anvato says video ad businesses that rely on pre-roll ads are hit the hardest, because ad blockers either skip the pre-rolls or prevent video playback altogether.

Anvato's Media Content Platform (MCP) is a turnkey software-based TV Everywhere/OTT workflow platform.

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