Comporium, serving digital video subscribers in North and South Carolina, and FourthWall Media announced that more than 340 advertisers have signed up for Yellow Pages on TV during the initial rollout of the application. Yellow Pages on TV is an interactive TV Widget application accessible by Comporium Digital Video customers with their cable TV remotes.The advertising consists of targeted placements and interactive banners that allow viewers to access in-depth information about participating advertisers. Additionally, a complete listing of all local businesses is available to be searched by users.Comporium also utilizes the FourthWall EBIF platform to support other TV Widgets.