Analyst: Latin America SVOD subs to more than double by 2025

Sept. 2, 2020
According to Digital TV Research, Brazil will remain the market leader, with 36 million SVOD subscriptions forecast by 2025, up by 20 million on 2019.

According to a new report from Digital TV Research (London), Latin America will have 100.35 million subscription video on demand (SVOD) subscriptions by 2025; more than double the 42.15 million recorded in the region at end-2019.

Simon Murray, principal analyst at Digital TV Research, commented, “Latin America will enjoy a wave of US-based platform launches over the next year. Disney+ will start in November. Hulu, HBO Max and ViacomCBS are all expected to start during 2021. These launches come despite poor economic conditions.” 

According to the research, Brazil will remain the market leader, with 36 million SVOD subscriptions forecast by 2025 – up by 20 million on 2019. Meanwhile, Mexico will have 28 million gross SVOD subs by 2025, up by 16 million on 2019.  

The analysis states that long-established Netflix will continue to grow, but its dominance will decline. Netflix is forecast to have 47.4 million subscriptions by 2025; up from 31.4 million in 2019. For its part, Disney+ is expected to grow rapidly following its November 2020 launch, with 25 million subs by 2025.  

Published in September 2020, the new 98-page PDF and Excel report covers 19 countries. The report comes in two parts: 

  • Insights: Detailed country analysis for Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Peru and Puerto Rico in a 37-page PDF document.
  • Forecasts: Excel workbook covering each year from 2010 to 2025 for 19 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Learn more at