ATEME is supporting real-world ATSC 3.0 field research and testing of video features at the National Association of Broadcasters (NAB)/Consumer Technology Association (CTA) test station in Cleveland, OH.
Utilizing ATEME's software-based TITAN solution, NAB/CTA is testing multi-channel HEVC encoding for ATSC 3.0 including features such as UltraHD, HDR, DRM, emergency warning, SHVC and digital ad insertion.
"ATEME is very committed to the ATSC broadcast industry, and we support several ATSC 3.0 field trials," said Chad Hassler, VP North America for ATEME. "Our solutions enable broadcasters to reap immediate ATSC 1.0 gains and utilize technology that does not need to be repurchased for the exciting ATSC 3.0 future. We have assembled a dedicated sales and service team to bring our advanced technology to the US broadcast market."
