Verimatrix Buys a Piece of Genius Digital
Verimatrix has acquired the MiriMON technology and development team from Genius Digital, a provider of audience analytics for TV. The client ...
Verimatrix has acquired the MiriMON technology and development team from Genius Digital, a provider of audience analytics for TV. The client device data collection technology has already been integrated within the Verimatrix Verspective Operator Analytics solution suite and ViewRight Ultra downloadable app packages. As a part of Verspective, the technology is intended to provide real-time service quality and customer experience visibility at the device level. The acquisition is intended to enable a closer alignment with Verspective and its security foundations and full control over the roadmaps for the core data collection technology and service dashboard displays.
"This is a natural addition to our Verspective Operator Analytics solution, which offers subscriber intelligence tools that emphasize data security and integrity as a foundation for actionable intelligence," said Tom Munro, CEO of Verimatrix. "We see the real-time client data as a key piece to help our customers gain a holistic picture of how their services are performing and how subscribers are interacting with those services. We are excited to advance our Verspective solution and reinforce our relationship with Genius Digital."
The Verspective Operator Analytics is designed to collect data for video-on-demand (VOD) servers, content distribution networks (CDNs), and security and content management solutions. The Verspective client data collection technology, at the heart of this acquisition, is intended to enable a secure source of return path data for both linear and adaptive bitrate (ABR) services to a scalable data collection resource that can either be cloud-based, virtualized or server-hosted.
Along with the data collection technology, Verimatrix will add a new core analytics engineering team that will be based in a development center in Bristol, UK. Verimatrix will continue its long-standing partnership with Genius Digital with a focus on expanding the applications of Genius Digital's Insight and Analytics services.