Qligent is upgrading its cloud-based Vision video monitoring platform to help customers cross-correlate performance data from origination to consumption. To be unveiled at IBC2017 in Amsterdam in September, Qligent's new delivery analytics module is intended to help users better understand the end-to-end content journey by gathering intelligence on program content, distribution chain service quality, consumer behavior and other elements.
The company believes the "generalized audience" delivery model of traditional over-the-air, cable and satellite no longer applies as OTT and SVOD become the consumer preference, and the route to understanding how content reaches the audience via IP continues to grow more complex.
"The continued migration toward servicing the consumer's demand for a personal experience means that broadcasters and TV service providers must embrace the broader landscape of monitoring an OTT or SVOD service," said Qligent COO Ted Korte. "It's a consumer's market, and any type of provider will need to be data-driven and layered on delivery analytics to understand how performance affects viewership and revenue in this highly signal-dense landscape. This means providing more feedback loops across the delivery chain from the headend to the consumer, and broadening the scope to supplement and/or mimic the massive data collection capabilities of companies who specialize in 1-to-1 relationships such as Facebook, Amazon and Google."
Qligent's solution is designed to capture data from streams and equipment at points along the distribution and delivery path such as the origination, IT backbone, CDNs, edge devices, ISPs, mobile providers, and set-top boxes. Correlating all that data is intended to provide visibility into a domain that was once well-understood and managed, but has since become a new frontier that consists of numerous unrelated and unaware IP service providers that must work together to deliver digital media to end consumers.
Features include:
- Product and service monitoring, which gathers performance data tied to content and stream presentation
- Distribution chain monitoring, which gathers performance data for each delivery platform (OTA, cable, satellite, IPTV, OTT and mobile)
- Consumer monitoring, which gathers performance data at set-top boxes and similar devices
- Cross-correlation and trend analysis, allowing users to leverage all data sets and compare information tied to end-to-end performance
