MOBITV notches 50+ customer wins
MOBITV says more than 50 cable operators are now using its app-based MOBITV Connect video platform, representing a total subscriber base ...
MOBITV says more than 50 cable operators are now using its app-based MOBITV Connect video platform, representing a total subscriber base of approximately 1 million across the United States.. Some of those operators include All West Communications, Arvig, ATMC (Atlantic Telephone Membership Corp.), Dalton Utilities/OptiLink, Elevate Fiber, Fidelity Communications, Greenlight Community Broadband, MetroNet, Nex-Tech, Nortex Communications, RiverStreet Networks, and USA Communications.
The multiscreen MOBITV Connect Platform is designed to eliminate the need for set-top boxes and transition video delivery systems to an extendable IP-based approach that includes on-demand, live TV, catchup TV, network DVR, and recommendations on Internet-connected devices.
"It is becoming apparent that app-based TV is the future for delivering pay services. In a world where video is growing increasingly competitive from OTT offerings, operators must reduce the expense and overhead associated with pay TV," said Charlie Nooney, CEO and chairman of MOBITV. "Given that we are a software-based solution that provides both in-network and managed service options, we provide a level playing field for operators in terms of cost and, equally important, we allow them to take a leadership role in the user experience."
The MOBITV Connect managed solution is designed to support each operator's particular content lineup, content policies, branding requirements, billing and authentication. With secured streaming delivery rights from major media brands, MOBITV is now authorized to ingest content once and deliver it in an app-based framework to multiple operators. The platform is designed to be turnkey and to be deployed within 90 days.
"Sustaining our legacy cable TV architecture has become cost prohibitive, while the experience it provides our customers struggles to satisfy expectations," said Jody Heustess, vice president, marketing and customer care, at ATMC. "MOBITV, we feel, gives us a platform by which we can meet our customers' demands without the need for constant high cost capital investments."