Comcast going all in with Olympic multiscreen

For the Winter Olympics PyeongChang 2018, Comcast (NASDAQ:CMCSA) is rolling out new features on Xfinity X1 and the Xfinity Stream app ...

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For the Winter Olympics PyeongChang 2018, Comcast (NASDAQ:CMCSA) is rolling out new features on Xfinity X1 and the Xfinity Stream app and web portal so viewers can customize and control their multiscreen Olympics viewing.

"Our goal is to raise the bar for the modern-day Olympics viewing experience across platforms and experiment with new features and functionality that will surprise and delight our customers in exciting new ways," said Matt Strauss, executive vice president, Xfinity Services. "With 50 new virtual channels dedicated to the PyeongChang Games, enhanced voice control, medal counts, real-time stats and daily summaries, we are excited for X1 customers to experience the Olympic Games like never before. And by creating one go-to destination for all Olympics coverage across devices on Xfinity Stream, all Xfinity TV customers can access every moment of every event on their favorite devices, at home or anywhere in the country."

X1 customers will have access to all 2,400+ hours of NBC Olympics' live, on demand and streaming coverage in one place. All Xfinity TV customers will be able to access the NBC Olympics dashboard across devices with the Xfinity Stream app and web portal.

Features will include:

  • 50 virtual channels
  • Daily summaries
  • On demand programming in 4K HDR with Dolby Atmos three-dimensional sound
  • An on-screen companion experience with the X1 Sports App
  • Winter Olympics-specific voice commands

In other Comcast news, the company announced that Xfinity Internet customers can now bring their own device (BYOD) to Xfinity Mobile by visiting Xfinity Store locations across the country. Select, unlocked iPhone models can be activated on the Xfinity Mobile network, and devices that don't qualify may be eligible to be traded in for a gift card equal to the value of the phone, which can be used to bring down the cost of upgrading to a new device. Comcast expects to be able to activate devices from additional manufacturers on the Xfinity Mobile network in stores later in 2018.

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