TiVo (NASDAQ:TIVO) announced the launch of its Next-Gen Platform, supported by a cloud-based, unified backend and an upgraded user experience (UX).
Designed to be device-agnostic, the video platform is intended to provide unified products and versatile deployment options across QAM, hybrid and IPTV. Other features include personalization, recommendations and voice control as well as integration of content across linear, over-the-top (OTT), on-demand and DVR platforms for multiscreen capabilities.
"Consumers face a fragmented, ever-changing media landscape as new services, content sources and devices continue to proliferate," said Michael Hawkey, senior vice president and general manager, User Experience, TiVo. "Media companies are compelled to evolve. TiVo's Next-Gen Platform is specifically designed to meet the consumer's insatiable desire for entertainment while enabling operators to maintain market share and remain relevant amid growing competition."
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates. "Every pay TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere."
The platform is designed to allow providers to deliver content to managed set-top-boxes such as Linux and Android TV as well as unmanaged bring-your-own devices such as Apple TV, Amazon Fire TV, mobile and web.