Altice, Viacom Ink Multiscreen Ad/Content Deal
Altice USA (Euronext:ATC) and Viacom (NASDAQ:VIA) announced a multi-year deal that includes multiscreen advertising and content ...
The partnership combines Altice USA's audience data, multiscreen advertising platforms, measurement and analytics capabilities with Viacom's advanced advertising offerings to deliver local and national advertising across multiple screens, including TV, mobile, tablet and desktop.
The content distribution arrangement includes an early carriage renewal of Viacom's networks in the Optimum system and the return of a number of Viacom networks in Suddenlink systems, as well as additional rights for the distribution of multi-platform, digital and next-generation Viacom content including virtual reality and 4K for Altice USA's current and future customer offerings.
Michael Schreiber, chief content officer at Altice USA, said: "We are pleased to establish a new partnership between Altice USA and Viacom. Our joint efforts to find flexible and creative solutions will benefit Altice USA's customers as we look to provide the best video experience in our markets, build on our innovative data-driven advertising capabilities, and provide our customers with access to Viacom's marquee programming."
Tom Gorke, executive vice president of content distribution at Viacom, said: "We are delighted to extend and strengthen our successful relationship with Altice USA, ensuring that loyal fans across the country will have access to Viacom's must-see content. These agreements demonstrate our commitment to collaborating on next-generation solutions that provide a better experience for viewers and exciting new business opportunities for our partners. Altice USA has a strong growth strategy, fueled by the delivery of outstanding content on an outstanding network, and we are proud to play a role in their next chapter."