Massive Upgrades Multiscreen Platform

Massive Interactive has upgraded its Massive AXIS multiscreen video merchandising platform to improve operators' ability to package, present ...

Massive Upgrades Multiscreen Platform
Massive Upgrades Multiscreen Platform

Massive Interactive has upgraded its Massive AXIS multiscreen video merchandising platform to improve operators' ability to package, present and monetize their video assets in real time across any device. The new features will debut at the NAB Show 2017 in Las Vegas.

Massive's merchandising and real-time audience segmentation technology is intended to allow operators to shift how they optimize their video applications. New functionality is designed to let operators instantly respond to the latest trends or developments and connect viewers with the right content at the right time and across any device.

"While video apps are the primary means to connect viewers with their TV shows, movies and other content they are watching, what is essential to our customers is a platform that creates a truly flexible video retail environment," said Ron Downey, CEO and co-founder of Massive Interactive. "Massive has established a new standard to optimize the online 'retail' experience in the multiscreen video space."

A feature of the latest release is Segmentation Tags, which are designed to let content schedulers and product managers respond directly to A/B testing and audience behavior for targeting content to separate audience groups.

Other additions include:

Lists to generate new collections from a video catalog based on cast or crew, release date, keywords, expiry and other metadata, including live inline visual previews and the ability to add imagery.

Live channel/EPG presentation management features to enable video service operators to add linear schedules to any video asset and schedule a range of live and EPG components to curate content-centric blends of live and on-demand video. Also available is the ability to add subscription VOD (SVOD) and transactional VOD (TVOD) offers on linear channels.

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