C Spire has launched an app-based in-home streaming video service dubbed C Spire TV that eliminates the need for set-top boxes. The company announced plans for the service last July.
The app is designed to run on common streaming devices from Amazon Fire TV, Android TV and Apple TV, with Roku availability expected in the coming days.
"Consumers get the best of both worlds with robust software platforms from the biggest names in the technology world and our cutting-edge apps and superior service," said Ashley Phillips, general manager of C Spire Home Services, a unit of the Mississippi-based telecommunications and technology services firm.
The new service is intended to eliminate the need for customers to outfit every TV in their house with a set-top box. Because it's app-based, content is available on virtually any screen in the home. It has DVR capability, a recommendation engine, and a Replay TV feature to let customers watch most network programming that aired over the past three days on demand. HD is included at no extra cost.