Blue Ridge Communications has begun preparations to expand its video services to subscribers' OTT devices including mobile phones and tablets with technology from SeaChange International (NASDAQ:SEAC). The companies began their collaboration in 2013 with VOD to TV set-top boxes and are targeting the introduction of on-demand and linear OTT service in Blue Ridge's operations in the mid-Atlantic region for late 2017.
The OTT service will be based on SeaChange's Adrenalin multiscreen video platform and AssetFlow content management system.
Mark Masenheimer, Blue Ridge Communications' vice president of operations, said: "It's critical for Blue Ridge to meet our customers wherever they are - at home or on the go - with a superior entertainment experience. They expect this exciting new dimension and we're getting ready to deliver it. We're pleased to evolve our offering across consumer platforms with SeaChange's single back office."
Ed Terino, SeaChange CEO, said: "SeaChange created a single back office to make our customers' multiscreen goals easier, faster and more cost-efficient to achieve and ensure their bridge to the all-IP future of TV. We're looking forward to Blue Ridge's new success with Adrenalin."
SeaChange will be exhibiting at the NCTC's Independent Show in Indianapolis from July 23-26.