German cable operator Tele Columbus is deploying Metrological's Application Platform to provide an integrated OTT app experience as part of its recently launched advanceTV service. advanceTV is a multiscreen video service featuring the TV shows, movies, apps and web content. Metrological is powering the advanceTV app portal, which is intended to deliver app and Internet content. The Metrological platform offers a selection of apps that Tele Columbus is able to source from and publish in the app store in real time.
"Tele Columbus advanceTV opens up a new dimension of television, enabling consumers to enjoy their content on the main TV screen or second screens in a single viewer experience," said Stefan Beberweil, chief marketing officer, Tele Columbus. "Metrological's cloud-based TV application solution allows us to offer relevant apps and Internet content as an added value to our customers."
Metrological's Application Platform integrates TV and Internet with lifecycle support for TV app stores and content. Operators are able to manage their branded TV app store via a cloud-based back-end that also provides real-time business intelligence data and marketing analytics. Operators have access to Metrological's App Library, which contains more than 300 apps, or build their own apps with an open software development kit.