SeaChange International (NASDAQ:SEAC) announced that Midco is upgrading its VOD system to the vendor's Adrenalin multiscreen-capable software platform.
Midco has delivered on-demand movies and TV shows for nearly a decade with SeaChange's Axiom platform. Slated to go live in the first half of 2017, the Adrenalin deployment is intended to enable Midco to maintain its strategy of centralized on-demand operations over its existing HFC network, while paving the way for on-demand service expansion to subscribers' mobile phones, tablets and other IP-based viewing devices.
Bill Chatwell, video systems manager at Midco, said, "We're pleased to continue our longstanding collaboration with SeaChange to continue Midco's popular ON Demand services and have the ability to expand our foundation for advanced capabilities in the future."
Midco also plans to deploy SeaChange's AssetFlow content management software for automated management of the lifecycle of on-demand content, from movie and TV program ingest and tracking to metadata handling and overall content workflow.