Elemental Supports Ad Standard

Elemental Technologies announced its support for video processing and packaging of content adhering to the ESAM dynamic ad insertion standard. Event Signaling and Management (ESAM) is intended for combinations of cross-platform, hyper-localized and targeted advertising, measurement and monetization. The standard covers interoperability between signal acquisition, encoding, packaging and manifest proxy providers for the delivery and monetization of live and linear adaptive bit rate IP streams to multiple screens.