Ensequence and Audible Magic have announced an integrated interactive TV platform. Combining Audible Magic's SmartID and Ensequence's iTV Manager solutions, the platform is intended to offer immersive experiences with TV shows and enable advertisers to connect one-on-one with audiences across devices including TV sets, tablets, laptops, and smart phones. The platform is also designed to monitor hundreds of broadcast streams that then trigger events across set-top boxes to activate programming and TV commercial enhancements to engage viewers.
Ensequence, Audible Magic Team on iTV
Dec 10th, 2012