Multiscreen, OTT Slowly Growing Overseas

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Parks Multiscreenchart 300x180According to Parks Associates, multiscreen services now reach 66% of pay TV subscribers in western Europe, 21% in eastern Europe, and 9% in Asia, compared to 90% in North America. Multiscreen services are expected to reach more than 100 million western European pay TV subscribers by 2016.

Many pay TV providers are now leveraging their multiscreen services to offer over-the-top (OTT) services to non-pay TV subscribers. The UK satellite provider Sky is offering Sky Go, which features live TV and on-demand content, to non-Sky TV customers via PCs, smartphones and tablets. Italian pay TV providers Telecom Italia, Mediaset and FastWEB; Romanian incumbent Romtelecom; UAE-based Etisalat; and South Korean cable operator CJ Hellovision have all launched video services that are available to anyone with a broadband connection. These efforts are expected to increase as new OTT offerings throughout Europe, including Netflix and HBO, threaten operators' premium TV revenues.
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