OTT, Multiscreen Boom in the UK

According to ABI Research, the United Kingdom leads Europe in the adoption of both standalone over-the-top (OTT) services, as well as operator-owned multiscreen TV Everywhere services. Many UK consumers fit the multi-device profile, with more than 10% of the population in the UK having an average of four connected devices. Pay TV providers SKY (9.5 million subs) and Virgin Media (3.7 million) continue to invest heavily in their multiscreen offerings. More than 50% of UK broadband users are using pure OTT services (fueled in part by the BBC iPlayer) while pay TV operator-owned multiscreen services capture about 17.5% of pay TV households.
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