German Study: Connected TV Users 'Super Consumers'

Rovi (NASDAQ:ROVI) and Decipher Research have released the phase 1 results of a three-part study exploring connected TV device usage and advanced advertising in Germany.

The study indicates that connected device owners were "super consumers" of media content who spend more time online, more money on pay TV subscription services, and are actively involved in second-screen viewing activities, including a large percentage who have used secondary devices to search online for information related to what they are viewing on TV.

The second and third phases of the German study, expected to be complete in the fourth quarter, will assess interactive advertising awareness and effectiveness on connected devices.
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