March Madness: 18 Million Hours of Streaming

This year's 2012 NCAA Division I Men's Basketball Tournament could garner nearly 18 million hours of streaming video consumption through March Madness on Demand (MMOD) online and mobile apps, according to calculations by the Internet Innovation Alliance. The IIA is predicting 17,786,648 total hours of streaming video, a 29.8% increase over last year.
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