Millennials: Tablets and TV Go Together

June 23, 2014
According to the NPD Group, tablets, especially for younger owners, are an extension of the TV viewing experience. The research house says ...
According to the NPD Group, tablets, especially for younger owners, are an extension of the TV viewing experience. The research house says 56% of U.S. tablet owners age 18-34 use their tablet for activities related to the TV program they are watching or for other programming related activities, compared to 41% among all tablet owners age 18 and older.

The top three TV-related tablet activities among Millennials are; searching for programing to watch (34%), social media engagement related to a TV program (31%) and learning more about the program they are viewing (30%). Even more tablet owners age 18-34 say they want to use their device in conjunction with TV viewing in the future, and social media is a driving factor. Among Millennial tablet owners, 44% said they would consider using their device in the future for social media activity related to a TV program making it the No. 1 way this age group wants to engage while watching TV.

Tablets are being used as a TV companion in U.S. Internet homes where viewers are more likely to watch children's, family, music, and premium cable networks.