According to Sandvine's (TSX:SVC) "Global Internet Phenomena Report 2H 2014," Netflix still dominates downstream Internet traffic in North America, accounting for 34.9% of downstream traffic in the peak evening hours. Amazon Instant Video is the second largest paid streaming video service in North America. While still only accounting for 2.6% of downstream traffic, its share has more than doubled in the past 18 months.
Other findings indicate:
- In advance of plans to start offering a standalone streaming subscriptions in the United States, HBOGO accounts for just 1% of downstream traffic in the region.
- On a fixed network in Australasia, where Netflix isn't even available yet, approximately 2.5% of subscribers are accessing the service and it comprises as much as 4% of peak downstream traffic.
- Facebook's introduction of video autoplay saw average subscriber usage increase by as much as 60% on mobile networks and over 200% on fixed networks in the past year.
- As a percentage of traffic, filesharing traffic continues to decline globally in almost all regions except Asia-Pacific, where it still accounts for more than 33% of total traffic.
- In Latin America, World Cup streaming on some mobile networks accounted for just 10% of traffic. Apparently, consumers still prefer to view major sporting events on television, with mobile devices as a backup.
- Apple's iOS 8 launch in September saw the software update account for more than 12% of peak traffic on one Middle Eastern fixed access network.