ActiveVideo Aims to Unify Web-Style Ads Across Devices

Jan. 6, 2014
At CES in Las Vegas, ActiveVideo is unveiling new functionality intended to enable its CloudTV so...
At CES in Las Vegas, ActiveVideo is unveiling new functionality intended to enable its CloudTV software platform to deliver web-style interactive TV advertising.CloudTV AdCast, an interactive ad distribution software platform, is intended to free TV advertising and T-commerce applications from device dependencies. It's designed to enable ads written once in HTML5 - including existing Internet ads - to ubiquitously provide consistency of experience across set-top boxes and connected devices.The company has also teamed with BrightLine for delivery of targeted, interactive, measureable ads from consumer financial and cosmetics brands, using CloudTV AdCast and BrightLine's In-Television solution.