One-third of 18- to 34-year-olds surveyed said they watch TV shows during the normal broadcast time on a daily basis, vs. 58% of those 35 and older. Younger viewers are increasingly turning to mobile devices and online services like Netflix and Hulu to access TV programs and movies. The survey also indicated that the number of consumers spending less on cable TV has increased as other delivery options like online and mobile viewing become more popular.
Some 20% of consumers surveyed said they spend less on cable TV than they used to because online video meets their needs, up from 15% last year. Twenty-four percent of 18- to 34-year-olds surveyed have "seriously considered" dropping cable service because online video meets their needs, though only 3% to 4% of all consumers have actually done so. Sixty percent of 18- to 34-year-olds surveyed said they watch online videos at least once a week.