ARRIS Eyes Multiscreen Ads, Outage Management

At Expo, ARRIS will announce the availability of AdManager, a standards-based platform designed to extend nationwide dynamic advertising campaigns across traditional TV and addressable, IP-capable devices like tablets, connected TVs, game stations, laptops and s...

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Arris Admanager 300x180At Expo, ARRIS will announce the availability of AdManager, a standards-based platform designed to extend nationwide dynamic advertising campaigns across traditional TV and addressable, IP-capable devices like tablets, connected TVs, game stations, laptops and smartphones. It's intended to open up new inventory and enable dynamic, addressable ad placement for web-based viewing.

It builds on ARRIS' SkyVision product suite, augmenting current advertising workflow, to enable the development of consistent campaigns that extend over the full lifecycle of programming from linear to time-shifted consumption. The ARRIS AdManager Suite comprises four modular components: 360, Core, Delivery and Enterprise.

The platform can be pre-integrated with ARRIS’ ConvergeMedia Management, ConvergeMedia XMS and VIPr re-encoding products for linear ad insertion, VOD dynamic ad insertion, and IP-addressable ad placement.

Also at Expo, ARRIS is introducing its EventAssure Outage Management software. EventAssure is integrated with the company's ServAssure Advanced through a common polling infrastructure to support automatic identification of plant and service failures, so that operators can use the same polling architecture to collect data from all DOCSIS devices.
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