Moto Eyes Multiscreen, Time-Shifting Effects

March 21, 2013
Motorola Mobility's Fourth Annual Media Engagement Barometer indicates that video consumption is up and that multiscreen technologies are changing consumer behavior. The study covers video consumption habits among 9,500 consumers in 17 countries. It looks closel...
Motorola Mobility's Fourth Annual Media Engagement Barometer indicates that video consumption is up and that multiscreen technologies are changing consumer behavior. The study covers video consumption habits among 9,500 consumers in 17 countries. It looks closely at emerging content trends, such as multiscreen and time-shifting behaviors.Among the findings:


  • Consumers around the world are watching an average of 25 hours of TV programming and film content a week. Film viewing has risen from 5 to 6 hours. TV viewing is up from 10 hours in 2011 to 19 hours this year.


  • 29% of weekly TV viewing is of recorded content, but almost a third of recorded content is also never watched.


  • The living room remains the center of the home video experience, but multiscreen viewing on laptops, tablets and smartphones is taking place throughout the home.


  • Consumers want to be able to move content between devices more easily; 76% would be interested in a service that automatically loaded content a user liked to their mobile phone or tablet for viewing on the move.