Twitter (NYSE:TWTR) and Pac-12 Networks announced a deal under which Twitter will live stream Pac-12 Plus, a broadband network of live events produced by the conference's 12 universities, with at least 150 games over the 2016-2017 academic year to be live streamed on Twitter.
"Twitter is the fastest way to find out what is happening in live sports," said Anthony Noto, Twitter's chief financial officer. "Our partnership with the Pac-12 Networks will give sports fans a great way to view live sporting events along with the live Twitter conversation they are already accustomed to."
"The Pac-12 Networks' collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events," said Pac-12 Networks President Lydia Murphy-Stephans. "By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more live Pac-12 sports content through a platform they use every day."
The final roster of school-produced Olympic events shown on Pac-12 Plus will be determined as the season approaches, but will include Olympic sports such as soccer, volleyball, gymnastics, baseball, ice hockey, swimming and diving, softball, track and field, wrestling, lacrosse, tennis, and water polo.
The events are produced by Pac-12 universities and will also still be streamed on university official athletic sites and Pac-12.com.