Massive Interactive announced the launch of Massive HALO, a video user interface (UI) server solution designed to bring managed multiscreen video UI, including app editing, delivery and lifecycle management, to market for mid-tier video operators. The new solution will debut at IBC 2016 in Amsterdam in September.
Massive HALO is intended to allow OVPs, system integrators, cloud-based service providers and others to add multiscreen video app management to their offering. Massive HALO's server-based App Configuration is designed to make video apps faster to bring to market and easier to update and manage dynamically across multiple devices after launch. Massive HALO is designed for mid-sized and niche content owners and operators and is based on Massive's AXIS UI platform.
Massive HALO features real-time control over presentation, content merchandising and scheduling as a productized solution. The company's technology is intended to solve the issue faced by video service providers of having to maintain multiple CMS, code bases and parallel development programs to support video apps across mobile, web, set-top-boxes, consoles, smart TVs and other emerging devices.
"The technology behind Massive AXIS and Massive HALO solves the biggest headaches for video service providers," said Max Ramsay, CTO for Massive Interactive. "At the basic level, Massive AXIS provides proven video apps across all platforms, which we keep current, in terms of latest devices and firmware version. More importantly, our technology brings as much of the application server-side as possible, meaning we have a scalable path to maintaining multiple Apps in market, as our on-device app code footprint is minimal, and functionality resides server-side behind a solid API."