TiVo (NASDAQ:TIVO) announced a new generation of user interface (UI) design. The new multiscreen UI is designed to aggregate content from an array of sources, predict what users might be interested in viewing, and present a choice of shows based on such things as time of day, past viewing choices, and the device in use. The UI provides customizable shortcuts for functions on the main menu to give users faster access to entertainment - not just traditional TV and movies, but also music and short-form videos.
TiVo will showcase the product at IBC.
"Content is paramount to today's TV viewer, but finding what you want to watch has become increasingly difficult with the growing number of video providers. This was the impetus for the design of the new TiVo UX," said Margret Schmidt, chief design officer at TiVo. "We are transforming TV viewing into an easy, personalized experience. The new UX brings the content the viewer wants right up front faster through expanded discovery and predictions from their own cable subscription and the best online video sources. In short, we designed this UX so the viewer spends less time searching channel guides and opening apps and more time enjoying their favorite shows."