Comcast (NASDAQ:CMCSA) subsidiary FreeWheel has launched a VOD Pilot to enable video programmers to manage VOD ads alongside IP/digital ads and set-top box TV ads within the same platform and take advantage of unified inventory within the FourFronts Premium Marketplace. The initiative is in collaboration with Canoe.
The pilot is intended to unify digital, VOD, and linear. In addition to managing their own direct sold unified campaigns on digital and cable VOD ad impressions, pilot participants will have the ability to grant sales rights on unified digital and cable VOD ad impressions through the FourFronts Premium Marketplace.
