A primary driver of the growth has been the success of the smart TV industry. NPD says 45% of TV sets sold in the United States during Q2 supported apps, up from 34% last year and 24% two years ago. As more app-ready TVs enter homes, the rate of consumers actually connecting the displays to the Internet also increased. In Q2, 69% of all installed Internet-capable TVs were connected, up from 61% last year and 45% two years ago.
As of Q2 2015, Netflix remained the most commonly used video service among homes with connected TVs, followed by YouTube, Amazon (NASDAQ:AMZN) Prime/Instant Video, Hulu and HBO GO/NOW. Compared to Q2 2014, more connected TV users reported using each of these services. HBO's commitment to an over-the-top (OTT) footprint with their GO and NOW platforms resulted in them being the first TV network to reach the top five ranking, displacing Crackle.