Consumers Want More Mobile TV Options

The Mobile Content Venture, a joint venture consisting of 12 major broadcast groups that operate the Dyle mobile TV service, unveiled new research indicating that consumers are seeking various options for mobile TV consumption. The report polled a representative sample of 510 U.S. consumers (adults 18-54) to find out how live mobile TV would fit into their lives.

  • 85% of consumers have watched live TV in the past month, and 68% of respondents would watch more TV if they were able to watch it live on mobile devices while on the go.

  • More than 50% of consumers would consider watching mobile TV on smartphones and tablets.

  • 61% of consumers would be somewhat or very likely to switch cellphone providers to get mobile TV.

Additionally, the most anticipated types of programming to be viewed on live mobile TV by respondents include local news and weather (81%), movies (79%), national news (75%), sitcoms (69%), sports (66%), children's cartoons (65%), drama (64%) and reality shows (53%).

Top mobile TV use cases cited by respondents include killing time while waiting (85%), entertainment while in transit (76%), entertaining kids in the car (74%), as an additional TV at home (63%), staying connected at sporting events (53%) at the gym (52%), and sneaking some TV time at work (44%).
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