NBC, Adobe Launch Olympics Mobile Apps

NBCOlympics has launched two mobile apps for the London 2012 Olympic Summer Games, designed to let viewers access the games directly from smartphone and tablet devices. The entire Olympics mobile experience is powered by Adobe (NASDAQ:ADBE), enabling NBC to create, deliver, authenticate, monetize and measure the Olympics across mobile devices.

The apps are free and available in the AppStore and Google Play. They include:

  • NBC Olympics Live Extra, with which viewers can live stream more than 3,500 hours of content, including all 32 sports, every athletic competition and all 302 medal events.

  • NBC Olympics, with which viewers can stream short-form highlights, TV and online schedules, live results, columns and a complementary second-screen experience for NBC's nightly primetime Olympic broadcasts.

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