Streaming to the TV Doubles

April 4, 2014
According to Horowitz Associates, streaming to the TV is becoming the "new normal" for accessing ...

According to Horowitz Associates, streaming to the TV is becoming the "new normal" for accessing broadband-delivered video content. In 2013, TV viewers reported spending 5% of their viewing time on the computer, 3% on a mobile device, and 5% streaming content to the TV. In 2014, computer and mobile device numbers stayed relatively flat, while time spent streaming content to the TV set doubled to 10%.

TV viewers surveyed say they spend 20% of their viewing hours streaming content, compared to 13% in 2013. The change has been driven by an increase in streaming directly to the TV set, a trend that the research house hypothesizes will impact viewers' relationships to TV providers and network brands.

Today, 62% of TV content viewers either own a smart TV or can stream content to the TV through another device. Some 31% of study respondents say they spend at least some TV viewing time streaming broadband content to the TV set; those who do stream to the TV spend 30% of their viewing time doing so.