49% Use Mobile Video Apps Monthly

July 23, 2014
According to the Diffusion Group, 49% of U.S. adult broadband users engage some form of mobile video app at least once a month, with ...
According to the Diffusion Group, 49% of U.S. adult broadband users engage some form of mobile video app at least once a month, with 17% engaging weekly and 16% daily.

The research house says mobile video app engagement is inversely proportional to age - that is, the younger the consumer, the more likely they are to engage mobile video apps. For example, 63% of Late Millennials (18-24s) report using mobile video apps at least once a month, compared with 56% of Early Millennials (25-34s), 55% of 35-44s, and 41% of adult broadband users between the ages of 45 and 54.

Regarding the type of mobile device in use, 39% of adult broadband users engage mobile video apps on a portable computer, compared to 30% who do so using a tablet, and 22% that do so using a smart phone.

Online service apps are the most popular (used by 40% of adult broadband users), compared with broadcast network apps at 25%, cable network apps at 19%, and TV operator apps at 16%.