TiVo (NASDAQ:TIVO) announced that streaming to mobile devices among its subscriber base is on the rise and driving longer periods of engagement on second screens, with recorded content accounting for 76% of streaming sessions.
TiVo data indicates that 78% of "streaming-capable" TiVo subscribers are streaming content to their mobile devices at least once per month since in-home capability was launched in September 2012.Â Additionally, the average number of streaming sessions per month increased by almost 50% in the second half of the year, while the time spent on streaming sessions is up 20% per user on a monthly basis.
Additional results indicate:
- Four out of five TiVo streaming sessions were viewed on tablets, while the remaining 20% were viewed on smartphones.
- A typical streaming session lasts as long as a 30-minute sitcom, without commercials, with an average user streaming 15.6 sessions per month.
- Recorded content accounts for 76% of all streaming sessions; live streaming accounts for 11%. The balance consists of viewing via sideloaded content that has been transferred directly to a mobile device at home and then played offline.
- Streaming occurs more frequently on weekends, when average daily session counts increase by as much as 13% compared to weekdays.
In other TiVo news, the company is teaming up with smart home vendor Control4 to enable Control4 systems to control TiVo device features and functionality. An open API is designed to enable TiVo's Roamio cable set-top to be integrated with home automation solutions including lighting, home audio, climate control or security.