ATSC 3.0: Sinclair Demos UltraHD with HDR

Sinclair Broadcast Group (NASDAQ:SBGI) has demonstrated what it says is the first end-to-end transmission of UltraHD high dynamic ...

Sinclair Broadcast Group
Sinclair Broadcast Group
Sinclair Broadcast Group (NASDAQ:SBGI) has demonstrated what it says is the first end-to-end transmission of UltraHD high dynamic range (HDR) Scalable High Efficiency Video (SHVC) encoded content using the proposed ATSC 3.0 transmission standard. The broadcast originated from Sinclair's facility on Black Mountain near Las Vegas using a prototype Teamcast modulator and was received 15 miles away by prototype receiver technology developed by Technicolor and Sinclair's subsidiary ONE Media.

Last month, broadcasters converged on Shanghai, China, for a "plugfest" to try elements of the ATSC 3.0 standard that are moving to completion. ATSC 3.0 uses IP-based, over-the-air signals to deliver UltraHD, mobile, HD and SD video. Currently in development and expected to be ratified next year, ATSC 3.0 is intended to open new avenues for broadcasters to offer wireless IP-based content, advanced advertising, cached content for later playback, and advanced emergency alerting with more comprehensive information than today's text alerts.

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