Reach, a SaaS platform for launching network-based services quickly and easily, and the National Content & Technology Cooperative (NCTC), have entered into a preferred partner agreement whereby NCTC is providing its members with access to the Reach platform to quickly deploy and monetize mobile services.
As noted in a February press release from NCTC, recent fiscal quarters have seen more companies in the cable and broadband space looking to provide a MVNO [mobile virtual network operator] option to their customers. Through its partnership with Reach, NCTC says it aims "to set its members up for success, without investing many years and millions of dollars to build an MVNO."
As further stated by NCTC'S announcement:
NCTC has seen the broadband industry through many critical evolutions and challenges, including the growing prevalence of streaming services and more recently, the opportunity of mobile as the “new triple play." Reach will fuel NCTC’s vision that member cable and broadband providers– regardless of size or buying power – can launch mobile services on par with or better than industry leaders.
Under the new agreement, NCTC has the sole discretion to select the underlying wireless network that will be offered to its members in aggregate. NCTC intends to announce this decision in the coming weeks. NCTC members will work with Reach to employ various degrees of customization for their white-labeled mobile service, based on timeline and budget.
The partners note that the Reach platform "is truly turnkey, offering a solution for every persona (end users, sales and support agents, and business stakeholders), and every step of the persona journey. Flexibility and future-proofing were two of NCTC’s core criteria in selecting a technology partner," added the press release.
Reach offers a full broadband digitization suite including modules for billing, service provisioning, customer self- service, agent interfaces, and other capabilities. Under the agreement, NCTC members can choose from three onboarding options, as each NCTC members may have different needs. Members will have the ability to "bundle" their broadband service with mobile. Mobile can be subsidized as an acquisition tool for the ISP’s primary revenue driver (typically home internet).
NCTC members will also have their own app in the Google Play/App Store where their customers can sign up, activate and manage their plans. Further, NCTC member company stakeholders will receive real-time analytics to their mobile product offerings and gauge how well its performing, from conversion, purchase-to-activation ratio, churn rates, promotions, influencer campaigns and more.
Reach is also providing NCTC member companies with custom onboarding capability, where the member company can fine-tune every step of the experience – including personalizing 200+ touchpoints throughout the mobile customer lifecycle.
NCTC represents almost 700 independent communications service providers who connect approximately one-third of North American and U.S. Territory households to the world. "We have successfully crafted a deal that works for all NCTC members, and through this process, our new partner Reach has been thorough and responsive to meet our unique needs," commented Lou Borrelli, CEO of NCTC.
“This is an exciting new partnership for Reach, and an even more exciting opportunity for NCTC’s 700+ member companies,” concluded Harjot Saluja, Founder and CEO, Reach. “NCTC members now have access to the simplest way to launch an MVNO in the market. Additionally, NCTC members will be getting access to a platform that supports a full portfolio of broadband connectivity solutions, starting with mobile.”