Survey: VOD Enhances Linear Viewing, Network Loyalty
Avail-TVN (www.avail-tvn.com) announced the results of a survey measuring consumer behaviors and attitudes toward VOD.Â In the survey, conducted by Frank N. Magid Associates, 63% of respondents said that availability of TV program episodes on demand make them mor...
Nearly 30 percent indicated that they had discovered new shows through on-demand and now watch them regularly when they air on linear TV. VOD availability also impacts show selection, said a quarter of VOD users who reported they are more likely to watch shows that they know are also available to watch on-demand for free. Just over a fifth said they are bigger fans of shows they know they can watch on-demand.
The survey results also indicated that VOD is the top-rated service among consumers who have access to on-demand programming, higher than DVRs and HD channels, and that commercials in free VOD programming are 31% less likely to be skipped than commercials in recorded programming.