Clearleap, Roku Partner Up on VOD

Clearleap (www.clearleap.com) and Roku (www.roku.com) have announced a partnership intended to bring consumers volumes of premium TV content from movie libraries of major studios to programs traditionally limited to pay TV services. The arrangement will leverage...

Clearleap (www.clearleap.com) and Roku (www.roku.com) have announced a partnership intended to bring consumers volumes of premium TV content from movie libraries of major studios to programs traditionally limited to pay TV services. The arrangement will leverage Clearleap's cloud-based universal video platform for content management and service delivery, letting pay TV operators and premium programmers offer content with a branded channel on the Roku player.

Clearleap's platform is designed to enable paid VOD transactions to post directly through viewers' pay TV subscription information, allowing Roku users to consume free or pay VOD titles congruent with their subscription package, with transactions posting as part of their monthly TV service bill. The Clearleap/Roku managed IP VOD solution will be in multiple trials over the next six months, and the companies expect to launch a limited commercial deployment with a pay TV operator by the end of 2010.
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