Movie Rentals: DVDs, Blu-ray Still Lead VOD

Npd Chart 300x180
Npd Chart 300x180According to The NPD Group, rentals of physical DVDs and Blu-ray discs from kiosks, brick-and-mortar retailers, and Netflix Movies by Mail accounted for 62% of movie rental orders during the first half of this year. Digital movie rentals - including subscription streaming, pay TV VOD, and Internet VOD - accounted for the other 38%.

The report also indicated that overall movie rentals through all of these sources declined 10% since last year. Rentals of physical discs, while dominant, are becoming less so; in fact, year-over-year disc rentals from all sources declined by 17%, as digital movie rentals increased by 5%.

Total digital-movie rental orders increased 5%, largely because of Netflix's Watch Instantly flat-fee subscription movie and TV streaming service. Although 80% of Netflix rental activity was for TV shows, movie rental activity was still sufficiently robust to make it the leader in movie rentals for the digital segment (66%). Pay TV VOD accounted for 28% of digital orders, while Internet VOD accounted for 6%.
More in VOD